Brooklyn Beckham has launched an advertising campaign for his hot sauce “Cloud23” and shared photos from the presentation. The chef set up snack trucks outside “Whole Foods” stores in Los Angeles and London, where customers could sample the signature sauce.
The eldest Beckham child created two varieties—”Spicy Habanero” and “Sweet Jalapeño”—both of which were available for purchase directly from him this past Friday. On October 10, the entire Beckham family visited “Whole Foods” in London to celebrate the sauce’s launch. During the event, Brooklyn was joined by his wife Nicola Peltz, who sweetly held his hand as they walked through the store, and later rode in a shopping cart while promoting the product.
“I put my heart and soul into this, and I can’t wait for you all to try it,” Brooklyn wrote.
In June, the star offspring confirmed plans to launch the product in the grocery segment, stating that it would be available in September at Whole Foods.
“This has been my passion project for the last two and a half years, and I’ve truly poured everything into it. I’ve never worked so hard on anything in my life,” the entrepreneur shared with his fans.
It’s known that Brooklyn also invested his own funds into the project.
“I had to find a distributor, as it’s very difficult to find a CEO, especially for a startup. In the first year, I was on my own—I invested a lot of money to start everything myself—and then, maybe less than a year ago, I got investors,” Brooklyn explained in an interview.
The young man was congratulated by his 49-year-old father David, 50-year-old mother Victoria Beckham, and 22-year-old younger brother Romeo. The event was also attended by his grandmother Sandra, aunt Joanna, and Nicola’s brother, actor Will Peltz.
