In September 2022, Utah influencer Demi Lucy May Engemann set the internet buzzing after sharing a TikTok of a salon day with her five-year-old daughter, Maude. The little girl had asked to bleach her hair in preparation for a future pink dye — and Demi happily agreed.
The clip, which quickly racked up over 2 million likes, showed Maude skipping school for the appointment, helping mix the bleach, snacking happily, and finally beaming with pride at her newly lightened hair.
A Viral Debate
While many viewers found the moment adorable, critics were quick to raise concerns. Dermatologists and parents warned that young hair is more fragile and vulnerable to damage from bleaching. Some commenters even shared stories of long-term hair breakage from early coloring experiments.
Mom Speaks Out
Demi responded with a follow-up TikTok, explaining that the decision was carefully discussed with her husband and inspired entirely by Maude’s own request. She emphasized that the salon trip was never about social media photos, stating, “I would never make my daughter feel like she had to change for anyone else.”
Supporters Rally
Despite criticism, Demi received ample support. Fans applauded her for encouraging Maude’s creativity and self-expression, with many reminiscing about their own childhood hair experiments. To them, the salon day symbolized bonding, confidence, and cherished memories — not just a hairstyle.
A Broader Parenting Conversation
The incident sparked a larger discussion about online judgment and parenting choices. For Demi, the day was never just about hair — it was about celebrating her daughter’s individuality and making lasting memories together.
No matter what people think, one thing is certain: Maude will always remember the day she got to express herself, with her mom cheering her on every step of the way. 💖
