Sisters Mary-Kate and Ashley Olsen have become famous for starring in many films. They took part in such popular films as “Sunny Holidays”, “Two: Me and My Shadow”, “Mexican Adventures” and others.
The girls appeared on television at an early age. The twins began their public career in 1987. Long before graduating from college, the sisters created their own video series that millions of viewers fell in love with.
The main target audience for fans of the Olsen sisters were girls aged 5 to 16. The twins were able to gain worldwide popularity and build a whole empire on their own brand.
Initially, the sisters were not going to limit themselves to shooting in films. This activity was supposed to play its assigned role in the girls’ careers – to help them become popular. Already owning a personal brand, the Olsen sisters created their own magazine, and even toothpaste.
Every year the girls became more and more popular. Age had no effect on their fan ratings, as fan girls grew up with their sisters and their interests changed with them.
In order for the girls’ career to continue to develop successfully, and the sisters to achieve a new level of financial results, the parents hired agent Robert Thorne. Gradually, from an agent, Robert Thorn became a business manager.
He examined the proposals for cooperation from business leaders, which were numerous. Experienced entrepreneurs realized that the personal brand of the Olsen sisters would allow them to sell any product for a lot of money, and they took the opportunity of such fruitful cooperation.
The Olsen sisters launched their first line of clothing at Wal-mart, then moved into that line of business. When the sisters stopped acting in films, they devoted all their time to releasing clothing lines. The launch of the first independent line of fashion items took place in 2006. The brand is called “The Row”.
Along with the main clothing line, which involves producing things for the affluent strata of society, the Olsen sisters launched two budget lines. They are called “StyleMint” and “Olsenboye”.
The sisters are now 36 years old. The girls are no longer a single entity, as they were in their childhood. They have changed both inside and out. Ashley and Mary-Kate have different hobbies, and each of the sisters has her own life.
One thing remains unchanged – a successful designer career and the joint release of clothing lines. It is a matter of life for the two sisters, whom they love very much, and invest not only money in it, but also souls.
